In the recent article The New Mission for TON Society, we briefly mentioned our plans and goals for the foreseeable future. Today, we want to introduce you to a program that will play an essential role in this: the TON Nest Builders Growth Program.

TON Nest is a program designed to transform how early-stage TON projects grow and succeed. Through the program, we will help innovators and builders take their projects to the next level by providing them with access to unique benefits, such as mentorships, marketing support, and cash rewards that are usually not available at an early stage. Whether you’ve just started building your product or you’re looking for new partnerships, TON Nest has all the tools to make it happen.

Benefits of TON Nest

The program is primarily focused on providing three key benefits, but there are also some additional perks that will help you grow and network. The three core benefits of TON Nest are:

• Mentorship support - Our experienced mentors will stand by your side through all of the steps required to make your product succeed. You will get direct access to some of the best Web3 veterans from the TON Ecosystem who have experience building apps, communities, and viable businesses. Our mentors include Vlad Kamyshov from EVAA Protocol, Denis Vasin from Storm Trade, Vadim Sterlin from Monetization&Ads at Adsgram, TON Syndicate Ambassadors, Peskar, developer at bemo.

• Marketing support - Once your product achieves Lvl 3, we will plan AMAs, X Spaces, live streams, and digests featuring your app to help you reach potential audiences and boost your brand awareness.

• Cash rewards- The best projects from the TON Nest program will be eligible for cash rewards for top-performing projects based on the in-program pitch sessions designed to bootstrap your project, whether you want to hire new talent, increase your reach, or develop additional user features.

Additionally, TON Nest will serve as a sandbox for same-stage projects looking for partnerships and new synergies where they can elevate each other instead of competing. We will pool together like-minded people who are passionate about building and help them build an ecosystem around their product.

How to enter TON Nest

To get into the program, you have to make a pitch and capture our attention. If you’re successful, we will invite you to the first chat, where you will claim your SBT and start with the activities.

All the hackathon participants can join the TON Nest directly and start growing their project without going through any application process or a pitch.

TON Nest is designed to be flexible and accessible, so you can start where you feel most comfortable and get support from day one. If you’re not the one to attend hackathons, you can create your project on the TON Ecosystem site. Your pitch must be strong and directly to the point. First impression matters and you need to present a strong idea.

In order to be accepted into the program, everyone must pitch at the online or offline events, on TON Society’s Telegram channel, or directly to our ambassadors and TON Society team members if they come across them.

The process is very straightforward and quick, as we expect you to be effective and fast.

• Lvl 1: Ideators

• At this level, your primary job is to perfect your idea and learn how to perform data-driven user research. You will publish your project and gather the feedback from our team. To pass this stage, you will need a perfect pitch deck.

• Lvl 2: Buildors

• At this stage, you’re officially part of the TON Nest program, and your building journey begins. It will take some time, but we will have a lot of fun, and your team will launch your product. Don’t worry about the how, the go-to-market strategy, and other startup buzzwords. We will go through this together in a series of workshops and lectures. Our mentors will share their experiences, and we will test your marketing ideas and GTM.

• This is the hardest part of the entire process but also the most enjoyable.

• To pass this stage you will need a working MVP with a clear solution for a problem and initial traction of 20k-50k monthly active users on your mainnet showing a solid retention rate.

• Bonus: Once you’re live and built the initial momentum, you’ll unlock our marketing package. You’ll receive entry into our alpha gems - an early projects discovery space - newsletter feature, Syndicate event speaking slots, 1-on-1 mentorship calls and a new SBT!

• Lvl 3: Scalors

• Your product is live with the first few thousand active users. Now is the time to scale your business and go Brrrr! Together, we will do a final push to prepare you for grant applications, pitches in front of selected VCs, and the best part, actual revenue generation.

• To pass this stage, you must have a monetization strategy in place, DeFi mainnet, strong traction, and clear product positioning.

• Bonus: Once you pass this level, we will set up a live demo day to pitch your product to VCs, TON Accelerator, TON Ventures, and TON Foundation vertical leads, including the Ecosystem, GameFi, DeFi, and Infra leads. We will also introduce you to the next steps of your journey.

Join the TON Nest Builders Growth Program and unlock the potential of your idea. With mentorship, marketing support, and cash rewards, we're here to guide you every step of the way.

Apply Now