This article is contributed by TBook and reflects their insights and expertise on SBT technology and campaigns. The views expressed are those of the contributor and do not necessarily represent the opinions or endorsements of TON. This content is for informational purposes only and should not be considered financial or investment advice.

What if your digital identity could tell your story—one that no one else can replicate, sell, or transfer? Soulbound Tokens (SBTs) make this concept a reality. These non-transferable digital badges are permanently linked to your wallet, showcasing a verifiable record of your contributions, milestones, and achievements within the TON ecosystem.

Think of SBTs as your personal blockchain “Medals of Honor.” Whether you’ve led transformative projects, supported emerging builders, or simply been an active part of the TON community, SBTs are the ultimate bragging rights. Designed as a tool for decentralized identity, SBTs change how ecosystems recognize and reward participation.

Let’s dig into how they work, why they matter, and how you can set one up today.

The latest in SBT technology

The latest advancement in SBT technology, Compressed SBTs (cSBTs), allows projects to mint millions of tokens with minimal gas fees. By bundling minting proofs into a single on-chain transaction daily, cSBTs reduce costs by more than 50% per campaign while ensuring efficiency and scalability.

On top of that, smart tools now make it easier to supercharge these campaigns. For instance, TBook’s verifiable Soulbound Tokens (vSBTs) leverage advanced credential verification systems to validate contributions across on-chain, off-chain, and even private activities. Think of them as SBTs with a “blue checkmark,” providing added confidence to partners and users.

With innovations like these, SBT campaigns are becoming smarter, more scalable, and tailored for the future, paving the way for deeper engagement and stronger communities within the TON ecosystem.

SBT campaigns: success stories

SBT campaigns have shown their potential when it comes to rewarding meaningful participation and fostering engagement. Let’s look at some standout examples:

The Open League

The Open League used SBTs as a verifiable, non-transferable ticket to a $1.5 million New Year airdrop. Nearly 500,000 participants earned DeFi scores based on their on-chain activities, which unlocked tiered rewards. This approach resulted in a vibrant and competitive community, showcasing the power of gamified SBT campaigns to drive engagement.

Late Night DeFi

Focused on incentivizing user interaction with leading DeFi projects, the Late Night DeFi campaign used SBTs as rewards to grant access to exclusive benefits. With over 50,000 participants and $8 million in Total Value Locked (TVL), it demonstrated the effectiveness of SBT campaigns in driving engagement and ecosystem growth.

TON Nest

Designed to support early-stage projects, TON Nest rewarded contributors with SBTs that provided recognition and access to unique perks. Involving supporters directly showcased how SBT campaigns can empower even smaller initiatives while building a community where everyone feels valued.

Who should set up SBT campaigns

DeFi protocols

DeFi projects can use SBT campaigns to recognize and reward their communities while driving engagement. Initiatives like Late Night DeFi have already proven the power of this approach, attracting over 40,000 retail users, driving over 30,000 on-chain interactions, and contributing more than $8 million in TVL to the TON ecosystem.

Games

SBT campaigns offer an exciting opportunity for games to reward and recognize their most dedicated players. By creating exclusive SBTs for high-achieving users, games can foster deeper player loyalty and engagement.

Memecoins

For memecoin projects, SBT campaigns offer a powerful way to celebrate and reward loyal token holders. It’s prestige with a side of fun—who doesn’t love that?

Infrastructure projects

Infrastructure projects can leverage SBT campaigns to reward early adopters, incentivize contributions, and enhance engagement programs. These can build trust, strengthen brand presence, and drive long-term engagement.

Building better SBT campaigns

To run a successful SBT campaign, it’s important to have tools that simplify the process while maximizing impact. Key features to look for include:

1. Credential verification: Ensure the authenticity of actions and rewards, from on-chain to off-chain and even private credentials.
2. Flexible reward systems: Integrate SBTs, NFTs, stablecoins, or points into your campaigns. This flexibility enables you to craft personalized, multi-layered reward systems that best align with your campaign goals.
3. Data-driven insights: Leverage data to understand user behavior, refine engagement strategies, and maximize the effectiveness of your SBT campaigns.
4. Strategic integration for success: Connect with vibrant TON communities to enhance visibility and engagement.

One such tool is TBook, which simplifies SBT campaigns by offering AI-powered tools to drive meaningful engagement. With a focus on flexibility and actionable insights, TBook helps projects create impactful and successful campaigns within the TON ecosystem.

How to create your own SBT campaign

Creating your SBT campaign starts with defining your goals and audience. Once you’ve outlined your vision, you can use the tools available within the TON ecosystem to bring it to life.

To get started efficiently, you can explore tools like TBook, which provides resources for creating tailored incentive structures and ensuring the success of your campaign.

With the right approach and the available tools, you can transform participation into blockchain-backed recognition and strengthen your community.