TON Ecosystem Update: August 2025

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TON's ecosystem delivered institutional validation and technical maturation in August 2025, combining leadership evolution with production-ready infrastructure. From Max Crown's appointment as President, expanding his current role as CEO, to record-breaking digital asset trades worth hundreds of thousands of dollars, the network demonstrated both corporate confidence and cultural momentum.

Missed last month's update? Catch up on July 2025 here.

📊 August in Numbers

MetricValueAchievement
Builder Registrations214New projects on TON Builders Portal
Ecosystem Support Requests173New program submissions
Marketing Support70 projectsOfficial support from TF/TON Hubs
New TApps Users140K31 new apps listed, 60 apps featured
Memecoin Trading Volume$84.5M113% month-over-month growth
TG Stars Weekly Purchases$11.9M4x increase from Telegram anniversary
Ethena USDe Supply$179.5M29% month-over-month growth

Sources: TON Builders Portal, Dune Analytics, DeFi Analytics

🌟 Top Highlights in August

👑 Max Crown Appointed President & CEO of TON Foundation

Max Crown expanded his leadership role to President & CEO of TON Foundation, as Manuel Stotz stepped down to focus on his new role as Executive Chairman of TON Strategy Co. This natural progression in the Foundation's governance model and the board's trust in his vision for TON's future.

🏦 Institutional Recognition from Coinbase Ventures

Coinbase Ventures joined the growing list of Toncoin holders, with one of Web3's most recognized investors signaling strong confidence in TON's mission. Pavel Durov celebrated the milestone, emphasizing institutional recognition of TON's position in the crypto landscape.

💰 Binance Integration Expands TON Reach

Millions of Binance users can now stake Toncoin directly in Wallet Earn, with a $300,000 rewards campaign powered by Tonstakers. This integration expands TON's reach into mainstream crypto users through one of the world's largest exchange platforms.

⚡ Jetton 2.0: 3x Faster Token Transfers

The new Jetton standard improves token transfers up to 3x during congestion, with smarter wallet placement and production-ready contracts from TON Core. This upgrade addresses scalability concerns while maintaining TON's speed advantages.

☁️ AWS Integration Goes Live

AWS added TON to its Public Blockchain Data registry, enabling developers and analysts worldwide to easily access and build with TON data. This integration provides cloud infrastructure for enterprise-grade TON applications and analytics.

🎮 High-Value Digital Asset Trades

Plush Pepe #1515 sold for $165k (previous record: $94k), while a notable trade saw someone swap a $350,000 Porsche GT3 RS for Telegram Gifts originally worth $57 --- earning a shoutout from Pavel Durov himself.

📱 MyTonWallet Air: 40% Faster Performance

MyTonWallet Air launched as a native app that's 40% faster, smoother, and more intuitive. It features advanced NFT tools, precise chart controls, smarter swaps with all major TON DEXs, and enhanced security against scams.

🎵 Snoop Dogg Continues Telegram Advocacy

The hip-hop legend shared why he's "all-in" on Telegram, highlighting its ad-free experience and his successful Gift collection. His continued advocacy demonstrates the mainstream attention building around Telegram's digital asset ecosystem.

📈 DeFi Momentum Builds

Ethena Expansion Continues

Ethena's presence on TON grew significantly:

  • USDe supply: $179.5M (+29% m-o-m)

  • tsUSDe supply: $24.6M (+9% m-o-m)

  • Combined holders: 6,096 users (+17% average growth)

Memecoin Trading Surge

Monthly trading volume hit $84.5M in August (+113% m-o-m), highlighting strong community engagement and liquidity growth.

TONCO Dominates DEX Trading

Market Performance:

🎮 Gaming and Apps Growth

Doodles Launches Kyle's Journey

The Doodles brand introduced its first Telegram game, bringing play2win mechanics to TON's 1B+ users. The game achieved 34.2k total players, 378.1k total games played, and 4.5k items purchased for Toncoin.

TApps Ecosystem Expansion

  • 140K new users joined in August

  • 31 new apps listed across categories

  • 2x higher ARPPU for Loyalty Program users vs. regular users

  • MemHustle and Cattea joined TON Loyalty Program

CITY Holder's NFT Albums Innovation

CITY Holder launched the first fully decentralized NFT Albums on TON, allowing players to mint in-game achievements as NFTs. In 24 hours, 30k sticker NFTs were minted for album placement.

🖼️ NFT Market Maintains Top-3 Position

TON maintained top-3 global position in NFT trading volume despite broader market lull. IP-led assets like Snoop Dogg's gifts, Pudgy Penguins, and Sappy Seals showed sustained trading activity, proving more resilient than speculative drops on other chains.

Key milestones:

💳 Payments Ecosystem Expansion

Major Platform Integrations

Regional Expansion

🔧 Infrastructure Reaching Production Scale

Core Technology Improvements

Developer Experience Enhancements

🚀 Looking Ahead: September and Beyond

August's achievements demonstrate TON's evolution from crypto-native infrastructure to consumer platform. With institutional backing from Coinbase Ventures, enterprise integration through AWS, and continued mainstream attention through high-value digital asset trades, TON is positioned at the convergence of traditional finance and consumer Web3.

The combination of technical maturation (from Jetton 2.0 to enhanced security partnerships) and sustained ecosystem growth across DeFi, gaming, and payments reinforces TON's unique position as blockchain infrastructure becomes invisible and digital assets become everyday tools.

Next milestone: September's continued evolution toward widespread Web3 adoption.

Want to build on TON? Explore opportunities at:

TON | TON Builders Portal

Disclaimer: The Open Network (TON) does not promote, support, or endorse any third-party cryptocurrency projects, tokens, or initiatives. Any claims of affiliation or endorsement by TON are false and should be disregarded. Participants are encouraged to conduct their own thorough research and exercise caution when engaging with third-party projects or platforms. TON assumes no responsibility or liability for any actions, investments, or decisions made in relation to such projects.