TON's ecosystem delivered breakthrough performance in July 2025, combining celebrity partnerships with technical excellence to drive unprecedented growth. From Snoop Dogg's record-breaking $12M Telegram Gifts drop to 10x faster transaction speeds, the network demonstrated both mainstream appeal and production-ready infrastructure.

Missed last month's update? Catch up on June 2025 here.

📊 July in Numbers

Sources: TON DeFi Analytics, TON Weekly, DeFiLlama

🌟 Top Highlights in July

🎤 Snoop Dogg's Historic Telegram Gifts Drop

Music icon Snoop Dogg made Telegram history with his debut Gifts collection in collaboration with "nephew" Pavel Durov:

• 996K Gifts sold in just 37 minutes

• $12 million in total sales

• Official music video "Gifts" surpassed 450K views

• Drove Telegram Stars volume from ~$400K to $2-2.5M daily

Pavel Durov celebrated the milestone: "Nearly 1M unique NFTs, inspired by Snoop's iconic style, were gone in record time."

This collaboration established the first major branded collection, creating a blueprint for mainstream IP adoption on Telegram.

⚡ 10x Faster Transaction Speeds

Operations on TON Blockchain now finalize 10 times faster, completing in 3-5 seconds instead of the previous 30+ seconds. This improvement reduces median swap time to nearly 0 seconds (quasi-atomic), delivering a user experience that rivals centralized exchanges.

🇺🇸 Major US Market Expansion

TON Wallet launched in the United States, marking a significant expansion of TON's consumer reach. The launch coincided with comprehensive rebranding efforts and new features rollout.

Crypto.com expanded its custody services to support TON, with TON Foundation becoming a client of the institutional-grade platform.

📈 DeFi Trading Surge

TON DeFi experienced unprecedented growth:

• Monthly trading volume: $345M (97% growth from June's $175M)

• Monthly Active DeFi Users: +14.2K active wallets (+2.4%)

• TVL increases across DEX, lending protocols, and CDP platforms

Top APY Opportunities:

STON.fi secured a $9.5M Series A round from Ribbit Capital and CoinFund and launched in the US.

🏗️ Infrastructure Reaches New Heights

Major developer stack improvements launched:

• Tolk 1.0: Production-ready smart contract language with modern syntax

• MyTonWallet v4.0: Transfers at messaging speed (<100ms)

• Web Payment Network Support: Enhanced web application capabilities

• @push tool: Send crypto on-chain directly from Telegram chats

🎮 Gaming and Apps Ecosystem Growth

TON Loyalty Program launched with almost 150K users in its first month. Popular apps including Gatto, MemHustle, ZarGates, and Trump's Empire joined the program.

Telegram Apps Center added:

• 120K+ new users

• 42 new mini apps

• Strong developer satisfaction: 8.14/10 for listing process smoothness

Gaming Highlights:

• Doodles opened waitlist attracting nearly 100K users

• GOAT Gaming Season 4 hit 10K DAU in under one week

• NotPixel maintained top position with 5.6K Weekly Active Wallets

🖼️ NFT Market Leadership

TON maintained its position as a top-3 NFT chain globally:

• Daily volume averaging $1.5M, peaking at $3.5M

• 9K-10K wallets trading NFTs daily

• 20-30% global market share

• New record: Plush Pepe NFT sold for $94.7K (30,000 TON) on-chain

🏛️ Pavel Durov's Digital Ownership Vision

Telegram founder Pavel Durov publicly embraced TON's digital ownership ecosystem:

On X: "When people have direct ownership over their digital assets, magic happens --- like a tokenized Telegram handle soaring 70x in value. Telegram treats users as sovereign owners: no middlemen, no confiscation, all secured by TON smart contracts."

On Telegram: "If these can't be taken away from me, I want them all. Telegram is the only major social platform that treats users as free people with unalienable rights --- including the unbreakable right to own their digital identities and assets."

📱 Payment Innovation Expansion

New Telegram-native payment solutions launched:

• TON R@MP: Direct USDT and Brazilian Reais (BRL) conversion

• Onramp TON: Buy/sell TON, USDT, BTC, and NOT in TON Wallet

• FDUSD stablecoin: New regulated, fiat-backed stablecoin option

🚀 Looking Ahead: The Mainstream Web3 Moment

July's achievements mark a pivotal moment where TON transcended crypto-native audiences to capture mainstream attention. Snoop Dogg's $12M collaboration proves that when blockchain becomes invisible infrastructure, cultural moments can drive massive adoption. Combined with 10x faster transactions and institutional custody support, TON is positioning itself not just as a blockchain, but as the economic layer of the world's most used messaging platform.

As Pavel Durov's digital ownership vision gains momentum and infrastructure reaches production scale, the stage is set for the next wave of consumer Web3 adoption through Telegram.

Next stop: August's continued evolution. See you in the next update!

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