TON Foundation Appoints Gerardo Carucci as Chief Marketing Officer to Lead Global Brand Strategy

ZUG, Switzerland, October 1, 2025 -- TON Foundation, a non-profit organization supporting the development of TON Blockchain, today announced the appointment of Mr. Gerardo Carucci as its new Chief Marketing Officer (CMO), effective immediately.

As TON Foundation's newest brand leader, Carucci will develop executive marketing and creative strategies that unite brand, growth, and community under a shared vision to accelerate TON's evolution into the financial and creative backbone of Telegram, one of the world's most popular messaging platforms.

Carucci brings extensive experience in all facets of marketing, having worked at some of the world's biggest and most influential brands, including Apple and Nike. At Apple, he helped redefine product launches and established a center of excellence for brand experiences, transforming live moments, including the opening of Apple Park and the Steve Jobs Theater, into digital-first cultural events.

During his tenure at Nike, he led breakthrough campaigns for the FIFA World Cup and the Olympics, creating digital and consumer strategies that connected millions, outpaced competitors and drove transformational growth. His work with iconic brands and across illustrious global campaigns underscores his core belief in the power of creativity, collaboration, risk-taking, and community to shape both culture and business.

"There's a great opportunity, momentum, and energy at TON Foundation that really resonates with me," said Gerardo Carucci, Chief Marketing Officer at TON Foundation. "TON's Telegram-native integration gives it a unique advantage over every other blockchain, and makes it a powerful platform from which to build an enduring brand. I've been fortunate in my career to have worked alongside incredible individuals on groundbreaking initiatives, and I look forward to bringing that spirit of creativity and collaboration into an ecosystem where commerce, community, and culture all come together."

"We are incredibly excited to welcome Gerardo to TON Foundation, and I have full confidence he will leave a lasting mark on TON's brand," said Max Crown, President and CEO of TON Foundation. "Gerardo has worked with some of the world's most iconic brands on their most celebrated events and campaigns, elevating them through creative storytelling and strategic amplification. He brings a powerful blend of creativity, data-driven insight, and brand-building expertise to TON at a thrilling moment for our industry."

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About TON Foundation

TON Foundation is a non-profit organization accelerating the growth of TON Ecosystem by funding and supporting developers, creators, and businesses building on TON Blockchain. Founded in Switzerland in 2023, the Foundation brings together global expertise to advance protocol development, foster ecosystem growth, and drive adoption through grants, technical resources, and strategic partnerships. While it advocates for TON's mission, the Foundation does not control the network. TON is fully open-source, community-driven, and free from central control. To learn more, visit https://ton.foundation.