Telegram-native mini apps are exploding, but monetization hasn't kept pace. AdsGram is changing this.

Built by a 40+ person team with proven experience scaling ad platforms at Microsoft, Google, and Yandex, AdsGram creates a native ad layer for Telegram that generates real value for users, publishers, and advertisers without disrupting user experience.

Since launching in 2023, over 800 projects including Hamster Kombat, Catizen, Not Pixel, Gamee, and Pixiland have integrated AdsGram to power in-app revenue and drive user growth.

The AdsGram Platform

AdsGram is the first Telegram-native advertising network designed to help builders and creators monetize their mini app, bot, or channel with payouts in USDt-TON. It supports short videos, full-screen images and GIFs, and interactive tasks with location and language-based targeting.

What sets AdsGram apart in the competitive Telegram advertising landscape: seamless integration and transparent payouts. While networks like RichAds, Adsonar, and OnClicka offer similar services, AdsGram has emerged as a leader with industry-leading performance metrics and TON Foundation grant backing.

Publisher Benefits

Beyond monetization, partners receive:

• Ad credits to promote their own bots, apps, or channels
• Early access to beta features
• Co-marketing opportunities through AdsGram's blog and social channels

Publishers consistently praise AdsGram for timely USDt payouts, transparent analytics, and responsive support, making it particularly attractive for indie developers who need reliable cashflow.

Revenue Estimation Made Simple

The Earnings Calculator helps publishers estimate earnings across four ad formats:

• TMA Banner Ads: CPM-based banners in Tap-to-Messenger App tabs
• Task Ads: Interactive cards that reward users for completing actions
• Bot Broadcast Ads: Text or media messages delivered through your bot's feed
• 24-Hour Channel Post Ads: Sponsored posts that auto-publish and auto-delete

Enter your DAU or message reach and choose formats to test. The calculator returns projected monthly revenue, making it easy to see full monetization potential.

This addresses a key pain point: unclear revenue expectations. Many Telegram mini-app creators struggle with unpredictable earnings and payment delays from other networks.

Fraud Prevention and Trust

AdsGram tackles one of the biggest challenges in Telegram advertising: fraud and bot traffic.

Every impression, click, and payout event is logged in real time and visible in the dashboard. Payouts are calculated using transparent CPM and CPC terms with anti-fraud safeguards.

This transparency addresses common concerns about fake impressions and inflated metrics that plague many Telegram advertising networks.

Content Quality Control

AdsGram combines automated checks with human review. Creatives and landing pages are scanned for malware, phishing, and banned content. Approved ads go through human moderation for brand safety, legal compliance, and tone. Publishers can block certain ad categories. Reported ads are automatically paused for re-review.

This dual-layer approach is more robust than competitors who rely primarily on automated systems, addressing growing concerns about misleading ads and content quality in Telegram advertising.

Performance Benchmarks

Telegram mini-app ads deliver exceptional conversion rates: up to 15% click-to-conversion and up to 7% impression-to-conversion. This significantly outperforms traditional social media platforms where rates typically range from 0.5% to 9.2%.

For ad placement: start with natural app flow placements like rewarded video after level completion. Use formats that match audience behavior (interactive tasks for engaged users, full-screen visuals for casual browsers). Test early: small experiments yield big insights.

Mini apps generally deliver stronger performance than channels, especially in gaming and DeFi. Rewarded video and TON wallet targeting outperform broad channel ads, with case studies showing 25-40% lower cost-per-action compared to traditional Telegram advertising.

Advanced Targeting and Analytics

Beyond CPM and CPC, measure clickthrough rate (CTR), conversion rate (CVR), and cost-per-action (CPA). Track post-acquisition metrics: Day-1 and Day-7 retention, on-chain actions like staking or swapping, and user lifetime value (LTV). These offer better insights into long-term ROI.

Given that Telegram advertising CPMs range from $0.36 to $16+ depending on targeting and geography, performance tracking becomes critical for optimizing campaign profitability.

Future Development

AdsGram is expanding targeting tools to help advertisers reach more relevant audiences. Soon, you'll target users based on on-chain actions like swaps, mints, staking, or NFT ownership alongside existing TON Connect wallet targeting. All data is aggregated to preserve user privacy while giving advertisers flexibility to reach high-intent users.

The AdsGram Pixel launches soon: an optional script that filters low-quality traffic, improves targeting, and enables CPA bidding. New formats like inline banners and interactive ads are in development to enhance user experience and advertiser performance.

This addresses key trends in Telegram mini-app monetization: sophisticated targeting, better user experience integration, and sustainable revenue models beyond token speculation.

USDt-TON Payment Advantage

AdsGram's use of USDt-TON for payouts offers significant advantages: instant, low-fee transfers globally while maintaining stable value. This is critical for publishers in emerging markets or those facing banking restrictions.

This aligns with broader TON ecosystem integration, where USDt-TON is becoming the standard for cross-border payments in Telegram-based applications. Blockchain-based payouts address common developer concerns about payment delays and reliability.

Building for Success

Start small, test fast. You don't need to be a top 10 app to monetize effectively. AdsGram works with projects at all stages, from bots to full games, and the ecosystem is still early. The highest-performing apps focus on genuine user engagement through gameplay mechanics, retention features, and community building rather than relying solely on token rewards.

Given that over 75,000 mini-apps now live on Telegram (200% year-over-year increase), the opportunity for effective monetization has never been greater. Success requires understanding your audience, choosing the right ad formats, and building sustainable engagement.

Learn more about AdsGram:

Telegram | Telegram Mini App | X | Website

Explore TON Advertising Resources:

TON Mini Apps | TON Payments | TON Connect | TON Foundation

Disclaimer: This interview is for informational purposes only and does not constitute an endorsement, approval, or recommendation of the project. The views and opinions expressed in this interview are those of the interviewee and do not necessarily reflect the views of TON Foundation. This is not investment advice.