To the MOO is where Telegram’s mass adoption meets Bitcoin, letting users farm their first Bitcoin through social engagement, strategy, and gamified rewards. TON’s mission is to onboard 500 million users to the TON ecosystem by 2028, and and To the MOO is driving this by distributing Bitcoin to everyone on Telegram.

For those seeking practical ways to explore Bitcoin on TON through interactive gaming, To the MOO offers a new approach, redefining crypto interaction with gamification and innovation.

Let’s start with how To the MOO came to be. How did the idea for To the MOO come together, and how has the journey unfolded so far? What gap in Web3 gaming are you aiming to fill?

To the MOO aims to bridge Web2 and Web3 by making Bitcoin farming as easy as gaming and as social as chatting. As the first Telegram Mini App to let users earn Bitcoin, we’re making BTC game fun, social, and accessible to everyone.

Our goal is to become the Bitcoin Social Layer for the TON ecosystem—where BTC isn’t just held but actively farmed, staked, and grown.  We believe Telegram is the best platform to realize this vision and TON's tgBTC inspired us to create this project. Instead of Tap to Earn or complex DeFi, we’re gamifying Bitcoin adoption with skill-based gameplay and social engagements.

The gameplay mechanics, like the role counter system and multi-role battles, seem interesting. What was the creative process behind designing these features, and how do they shape player engagement?

Our approach was simple: we embraced the concept of "Skill to Earn"—making winning be all about strategy, performance, and experience, not just tapping. The Role Counter System and Multi-Role Battles were designed to turn every match into a dynamic battlefield where players can outsmart, team up, or even backstab each other.

With roles like Warrior, Mage, and Ranger, players must adapt and strategize in real-time—making every decision count. The result is a fast-paced social chess game that keeps players coming back for more. It’s not just about earning Bitcoin; it’s about proving your skill and enjoying the ride.

Concerning the experience a new user might have on To the MOO; how do you blend gameplay with introducing them to Bitcoin on TON and DeFi concepts?

To the MOO makes learning about Bitcoin and DeFi seamless and fun by integrating these concepts directly into gameplay. New users can farm tgBTC, stake tgBTC, and join tournaments without needing to understand complex DeFi mechanics upfront.

With tgBTC mainnet launching soon, BTC staking on TON is coming faster than you think—early movers get the edge. We launched a tgBTC campaign that provides an easy entry point into earning BTC, making the process straightforward and rewarding. Social features like Red Envelope Sharing and KOL Private Rooms turn learning into a social experience—helping users pick up DeFi concepts naturally as they play. In short, To the MOO educates users on Bitcoin and DeFi while they’re too busy having fun to notice.

As part of the tgBTC campaign, we’ve already purchased two BTC and are ready to use them as collateral to mint tgBTC once it goes online. The tgBTC will be sent to the users’ wallets, and we will allow them to withdraw. So far, during the campaign, we have already distributed tgBTC to 115,703 players, and 76,542 players got the tgBTC Skin in the campaign (with which they will share the total prize pool of two tgBTC).

You chose to build on TON and integrate tgBTC instead of native BTC. What made TON the right fit, and why did you opt for tgBTC? What new possibilities does this open up for your community?

TON’s scalable DeFi, low fees, and efficient gas mechanism make DeFi activities like staking and yield farming accessible to everyday users. Meanwhile, TON Connect simplifies onboarding, allowing users to earn and stake BTC effortlessly. tgBTC not only brings Bitcoin to TON but also opens up possibilities like yield farming, staking, and DeFi collaborations—making Bitcoin a productive asset within the ecosystem.

Note: TON Teleport BTC testnet is live. Click here to learn how to mint tgBTC. Stay updated with the latest tgBTC news here: https://t.me/tgbtc_news.

It sounds like community engagement is a big part of what you do. What initiatives do you have to increase and sustain community engagement within the game and across your social channels?

Our strategy is simple: rewards attract users, users drive revenue, and revenue funds even bigger rewards. This boosts in-game transactions, generating revenue that could be reinvested into $MOO buybacks and more rewards—creating a sustainable cycle of growth. In Q2, the new Role Counter System and Multi-Role Strategy modes will enhance this loop, rewarding tactical gameplay and making the cycle even stronger.

$MOO tokens are built to empower the community, with 69% of the supply allocated to drive long term growth. Revenue generated may be used for buybacks, which could help enhance value, support price stability, and reward active participants.

$MOO holders also govern the MOO Vault, controlling profits and incentives—making the community a key part of the game’s evolution.

Finally, what do you have in store? What are your future plans and what should the community be excited about?

Before: We kicked off with the tgBTC Campaign, making Bitcoin farming simple and fun.

Now: We’ve added exclusive MOO Skins, MILK Boxes, and tournaments for skill-based Bitcoin rewards.

Future: After tgBTC’s mainnet launch, players will be able stake tgBTC for rewards.

Endgame? Transforming Telegram into the ultimate BTC Chill Farm—where you can farm, stake, and earn Bitcoin effortlessly.

To the MOO is just getting started!

Find To the MOO on:

Twitter (X) | Telegram | Docs

Disclaimer: This interview is for informational purposes only and does not constitute an endorsement, approval, or recommendation of the project. The views and opinions expressed in this interview are those of the interviewee and do not necessarily reflect the views of TON Foundation. This is not investment advice.