21 Oct•

news•11 min read

TON Memelandia Launches $1.25M Memecoin Battles

TON Society

TON Memelandia is excited to announce the launch of two memecoin competitions with a total reward pool of $1,250,000.

Memecoins are fuelling this crypto cycle, and the TON ecosystem with its access to almost 1 billion Telegram users has much to offer for memecoin producers, traders and communities. Exciting battles on TON Memelandia are a way to support memecoin growth by creating an open competition for memecoin projects and attracting degens and normies to join a fair fight and stay in the ecosystem.

To create a robust and thriving land reigned by memes, TON Memelandia has designed two battles that will begin in the last week of October and last four weeks.

In the epic Cabal Arena, Cabals, consisting of traders and memecoin producers, will battle to release influential memecoins on TON pump.fun-style launchpads, launch on DEXs and increase their market cap to hundreds of millions. The top performers have a chance to win a reward pool of $750,000.

On Memecoin Mountain, TON memecoin communities will compete in a fierce fight to reach the peak. The memes with the best trading volume, market cap, diamond hands, holder growth, and community engagement will receive up to $500,000 in community airdrops, liquidity injections, Telegram ads credits and KOL boosts.

Screenshot was taken from The Open League Token Battle to reflect the leaderboard idea. The actual Memecoin Mountain leaderboard will not be identical.

Cabal Arena and Memecoin Mountain are expected to help the TON ecosystem boost trading volume and liquidity, accelerate the launch of new successful memecoins and help memecoin communities achieve long-term, sustainable and robust growth.

1. Cabal Arena

What is Cabal Arena?

Cabal Arena is a mysterious battlefield where teams of memecoin producers and traders called Cabals compete for large prizes during the four weeks of active competition. Each Cabal has up to 100 members and a strong leader who deploys up to four memecoins on whitelisted bonding curve launchpads and coordinates their team efforts in trading theirs and other teams’ memecoins.

The Cabal performance is shown on the leaderboard, updated in real-time.

Who can participate?

Token producers: Skilled memecoin producers can form and lead teams (Cabals), deploying memecoins for their Cabal to trade and coordinating the actions of team members.

To form a Cabal, the leader must hold at least 42 TON from the application date until the end of the competition.

Traders: Active meme token traders are invited to join a team (Cabal) and compete with others for the best score and thus the biggest prize. To become part of a team, the trader can use an invite link, apply for an invite code or submit a request to join the preferred Cabal.

Community: Users not taking part in any team are welcome to join the Cabal Arena to search for new memecoins, trade them along with competing teams and ultimately join new meme communities on TON.

Rules

Each Team (Cabal) consists of up to 100 members (wallet addresses). The Cabal Leader creates a group, registers deploy addresses, fills in ten initial trading addresses (of closest allies) and is given 90 invite codes to distribute across the community. Once all 90 codes are used, the group stops accepting new members.
The Cabal Leader must create a Telegram chat to coordinate the team's trading activity. Upon joining the Cabal, each team member automatically receives an invite.
Throughout the battle, each team can launch up to four meme coins on the whitelisted bonding curve launchpads:
Only memecoins launched from the Cabal Leader's registered deploy addresses are considered.
Only memecoins launched by participating teams during the season are taken into account.
Participants trade both their own and others teams’ memecoins.
Memecoins launched by Cabals appear in the dashboard only upon reaching a particular volume or after 72 hours since the deployment.
The battle lasts for four weeks.
Ten teams will share the final prize pool, distributed between the Cabal Leader (10%) and 10-20 best-performing team members (90%).
If no team outperforms the market maker, all prizes will be awarded according to the final rankings without doubling. This ensures that all participants will receive rewards based on their performance, regardless of whether they beat the market maker's benchmark.
Market makers' involvement extends beyond setting benchmarks. Some act as mentors, offering their expertise to assist teams in improving their strategies and potentially beating the benchmark.
If you're a professional market maker interested in participating as a benchmark setter or a mentor, please reach out to @tonmemelandia2024 on Telegram.

How are the results calculated?

The Scoring System consists of two scores:

The individual score is determined by considering PnL, trading volumes, and weighted contributions from both their own and other teams' memecoin trades.

2. Cabal Score is a composite ranking of:

Finding the average of the team's (Cabal) top 10 individual scores.
The combined trading volumes (in TON) of the team's top three memecoins.
The combined market capitalization (in TON) of the team's top three memecoins.

3. Multipliers and Bonuses

Token multiplier: Rewards based on the market capitalization of memecoins.
Wallet activity multiplier: Bonus for engaging over 100/500/1000 active* TON wallets (*at least one swap during the last two months).
Narrative multiplier: This is a bonus for creating memecoins with strong narratives (e.g., digital resistance, etc.). A new narrative will be introduced at the beginning of each battle week.

How is the reward pool distributed?

Ten winning teams will share the maximum prize pool of $750,000, which will be distributed between the Cabal Leader (10%) and 10-20 best-performing team members (90%).

The final prize pool is milestone-based and will depend on the total trading volume of all memecoins launched throughout the competition, generated by the participating teams and the community.

Milestone 1: $150,000,000 - Prize Pool: $350,000
Milestone 2: $250,000,000 - Prize Pool: $400,000
Milestone 3: $400,000,000 - Prize Pool: $500,000
Milestone 4: $500,000,000 - Prize Pool: $600,000

Team rank	Prize Share	Prize in USD	Leader (10%)	Top 5 addresses	Next 5 addresses	Last 10 addresses
1	25%	$125,000	$12,500	$6,750	$5,625	$4,500
2	18%	$90,000	$9,000	$4,860	$4,050	$3,240
3	12%	$60,000	$6,000	$3,240	$2,700	$2,160
4	9%	$45,000	$4,500	$2,430	$2,025	$1,620
5	8%	$40,000	$4,000	$2,160	$1,800	$1,440
6	7%	$35,000	$3,500	$1,890	$1,575	$1,260
7	6%	$30,000	$3,000	$1,620	$1,350	$1,080
8	5%	$25,000	$2,500	$1,350	$1,125	$900
9	5.00%	$25,000	$2,500	$1,350	$1,125	$900
10	5.00%	$25,000	$2,500	$1,350	$1,125	$900

Additionally, if a team exceeds the performance of a professional market-maker, their prize is doubled, allowing for a maximum prize pool of $750,000.

How to apply?

Sign up for the Cabal Arena and select one of three options: creating a new team, becoming a Cabal Leader, or joining an existing one. In order to register, participants must submit a wallet address for trading purposes.

Applications will close seven days before the battle finale.

How to prepare?

Ahead of the start of the battle, Cabal Leaders are advised to build strong teams by sharing their invite code and exploring the existing trading tooling available in the Memecoin Armery. The community is invited to prepare to explore and exchange new gems on TON.

Disclaimer & Support

Please be aware that the content above is subject to change throughout and after the competition.

If you are having issues registering, please reach out to @tonmemelandia2024 on Telegram.

2. Memecoin Mountain

What is Memecoin Mountain?

The Battle on Meme Mountain is a four-week competition of TON memecoin communities competing to showcase their best performance for the chance to win big airdrops and other prizes. Performances are monitored on the leaderboard and ranked based on a criteria including trading volume, market cap, diamond hands, holder growth, community engagement. Depending on the market capitalization, tokens will be divided into the Major and Minor Leagues.

Who can participate?

Memecoins willing to join the battle and appear on the leaderboard will need to comply with the following criteria:
- Market cap > $100,000
- Average Daily Trading Volume > $5,000 during seven days prior to the application time.
- Unique Token Holders > 1,000
- Have a fair launch

Depending on their Market Cap by the time of applying, applicants will be split into the Major (>$1M) and Minor Leagues ($100k < x < $1M).

🔥Memecoins that originated from the Cabal Arena battle and meet the entry criteria are invited to join Memecoin Mountain.

Traders and whales can actively trade memecoins to receive an airdrop at the season's end.
Key opinion leaders are welcome to promote the participating memecoins on their social media to earn a higher social score for the upcoming airdrop and trade memes with their community to increase their final reward further.

How are the results calculated?

The rank of each memecoin in the leaderboard depends on a comprehensive set of on and off-chain metrics:

Trading volume and market cap: How much trading activity and recurrent trading activity the memecoins can generate within a season. And how their trading volume compares to the circulating market cap.
Holder growth & diamond hands: Tracking the change in holders over time and the proportion of wallets that hold the token continuously.
Community engagement: Measuring the off-chain community engagement of the memecoin project on Twitter.

More details and formulas can be found here: https://hackmd.io/@barsiketh/meme-mountain

How is the reward pool distributed?

There will be two types of prizes for the winning memecoins:

Community airdrops
Marketing prizes: KOL boost (Major League only) and Telegram Ads credits

The final prize pool for community airdrops and liquidity injections is milestone-based and will depend on the total volume generated from trading of all participating memecoins (e.g. reaching a $200 million total trading volume will unlock $150k in rewards).

The maximum prize pool for this battle’s winners amounts to $500,000.

Community airdrops will be given to holders, active traders and memecoin promoters that show high social engagement score.

Additionally, the winners will be eligible for a reward pool of marketing prizes, such as Telegram ads credits and KOL boosts, regardless of their trading volume.

Prize pool distribution

Trading Volume Milestone	Total airdrop size	League	1st Place	2nd Place	3rd Place
$200 million	$150,000	Major	$45,000	$30,000	$15,000
		Minor	$37,500	$22,500	-
$400 million	$250,000	Major	$75,000	$50,000	$25,000
		Minor	$62,500	$37,500	-
$600 million	$400,000	Major	$120,000	$80,000	$40,000
		Minor	$100,000	$60,000	-
$800 million	$500,000	Major	$150,000	$100,000	$50,000
		Minor	$125,000	$75,000	-

How to get an airdrop?

The Major League's top 3 memecoin communities and the Minor League's top 2 memecoin communities will be rewarded with airdrops.

To receive an airdrop, community members are encouraged to hold and actively trade participating memecoins and promote them on social media to increase their social engagement scores.

More details can be found here: https://hackmd.io/@barsiketh/meme-mountain

How to apply?

Memecoins communities are welcome to apply on TONResearch. The TON Memecoin Working Group will process the submissions shortly and announce their decision in the comments. The accepted memecoins will be invited to the TON Memelandia GANG (secret chat of TON memes) and will be added to the leaderboard at the start (or shortly after the start) of the competition.

Applications will close seven days prior to the end of the battle.

How to prepare?

Memecoin communities should gear up and activate their forces. Explore the available tooling in the Memecoin Armery, set up a marketing plan, create educational materials for newcomers and be ready for four weeks of active trading and community engagement!