TON's Telegram-native gaming scene is growing fast, but what does real staying power look like? GAMEE offers a clue. Backed by Animoca Brands, GAMEE has spent years building fun, mobile-first games long before Web3 was cool, amassing over 104 million players and 2 billion gameplays in the past year alone.

With hit titles like WAT Racer, WAT-a-Match, and Moon Cards, they're tapping into TON's infrastructure to make blockchain gaming accessible, rewarding, and scalable. Here's how they built one of the most successful gaming platforms in the TON ecosystem.

The GAMEE Story

GAMEE is part of Animoca Brands, and they've been making games since 2015. Their focus has always been simple: create fun, addictive experiences that are easy to jump into. Today, that includes helping players explore Web3 not through complicated wallets or tokenomics, but through gameplay that's rewarding and intuitive.

What sets GAMEE apart from other TON gaming projects is their focus on retention over viral spikes. While projects like Notcoin and Hamster Kombat generate massive user numbers through token rewards, GAMEE has built sustainable engagement with retention rates above 40%, the benchmark for long-term success in Web3 gaming.

The Team Behind the Platform

CEO Martin Zakovec leads the team alongside co-founders Bozena Rezab and Miroslav Chmelka. They've been active on Telegram for six years now, and their background building for casual audiences helps them think about Web3 in a more accessible way.

This background proved invaluable when they transitioned to Web3. Most blockchain games require users to understand crypto concepts upfront, but GAMEE's team learned that players want to have fun first, learn later.

Gaming Focus and Approach

GAMEE builds snackable games: quick to play, hard to quit. These games are designed for short bursts of engagement but can grow into more strategic experiences over time. Their approach is play first, learn later. It's a low-pressure way to introduce users to blockchain concepts through familiar formats.

Their catalog of 50+ games covers everything from arcade-style action to puzzle games, all accessible instantly through Telegram mini-apps. Players can start playing immediately without downloads, wallet setup, or crypto knowledge.

Platform Reach and Impact

To date, over 104 million users have interacted with GAMEE's platform. Last year alone, 42 million people played their games, mostly via Telegram. That's roughly 63 gameplays every second during peak campaign periods, totaling almost 2 billion across the year.

They've also onboarded 4 million TON wallets, proving that their "play first, learn later" approach works for mass Web3 adoption. These aren't just vanity metrics, they represent real user engagement and blockchain adoption.

The Growth Strategy

GAMEE focused on fun first, publishing 100+ simple, addictive games that people genuinely wanted to share. Social virality did the heavy lifting: leaderboards, challenges, and easy sharing helped them grow without big budgets.

Being early on Telegram also gave them organic reach. They met players where they already were, with no downloads or wallets needed. This created fast, frictionless growth, long before tokens entered the picture.

Their Web3 AdNetwork also creates sustainable revenue by redistributing advertising income to players who engage with ads, aligning platform and player interests.

Competitive Differentiation

Three things make GAMEE stand out:

1. Simplicity: Their games are built for everyday life, accessible instantly through Telegram without technical barriers.
2. Sustainable Incentives: They reward loyalty and skills through multiple revenue streams. Over $1 million in rewards were distributed to players last year through daily competitions ($80 daily among top 50 players), referral bonuses ($0.70 per successful invite), and ad revenue sharing.
3. Proven Experimentation: They're not a single game, but an evolving ecosystem where they constantly test new formats, themes, and token models. Their nine years of gaming experience gives them the stability to take calculated risks.

The TON Choice

"TON lowers the entry barrier for new users," the team explains. Its seamless wallet experience and Telegram integration make it uniquely suited to onboard large numbers of Web2 players into Web3, all while keeping the Web3 layer invisible to the player.

The technical advantages are significant too. TON's sharded architecture processes millions of transactions per second with near-zero fees. During GAMEE's peak 63 gameplays per second, they maintained smooth performance without the congestion or fee spikes common on other networks.

For a platform like GAMEE, committed to scale and accessibility, it was a natural fit.

Evolution Through WAT Games

Both WAT Racer and WAT-a-Match were launched during the height of the clicker wave. WAT Racer was an arcade-style driving game, while WAT-a-Match was a classic match-3 puzzle. They weren't overly complex, but their simplicity, timing, and reward loop all came together to create viral traction: WAT Racer attracted over 3 million players and WAT-a-Match drew more than 3.7 million.

As the space shifted toward deeper gameplay and more sustainable economies, GAMEE evolved too. They learned that games depending purely on token incentives face inevitable decline when rewards end. Both games wrapped as planned, paving the way for what's next: Moon Cards.

Moon Cards Innovation

Moon Cards represents GAMEE's evolution into strategic gaming. This trading card game features a Web3 twist where each card represents a real memecoin, with stats tied to real-world data including price movements, market cap, trading volume, and social metrics like follower counts.

It's designed for players who enjoy strategy, collecting, and light market dynamics. Unlike grinding games, Moon Cards rewards smart decisions over time spent. Players build their deck, follow the market, and play to outthink, not outclick, their opponents.

The system updates card stats daily using data from crypto market APIs and social platforms, creating a constantly evolving strategy game where real market knowledge gives competitive advantages.

Roadmap and Future Development

GAMEE is actively expanding their ecosystem with several upcoming features:

• Telegram Gifts utility
• Booster systems for competitive edge
• New game mechanics and tournaments that enhance engagement and strategic depth

Beyond Moon Cards, they're positioning themselves as the bridge between Web2 gaming experiences people love and Web3 ownership possibilities. Their goal is to show that blockchain should enhance gaming experiences, not complicate them.

Learn more about GAMEE:

Website | Telegram | X | Moon Cards

Explore TON Gaming:

TON Foundation | TON GameFi Hub | Gaming Documentation | Mini Apps Portal

Disclaimer: This content is for informational purposes only and does not constitute an endorsement, approval, or recommendation of the project. The views and opinions expressed are those of the interviewee and do not necessarily reflect the views of TON Foundation. This is not investment advice.